Snack Cakes
Brownies & Bars
Cookies
Pastries & Breads
Get your baked goods on the shelf and selling through
Snack cakes, brownies and pastries are a c-store staple. Shoppers grab them with a morning coffee or an afternoon fill-up, and the same few national brands have held that rack for decades. Breaking in takes more than a great recipe. It takes the right pack format, a price that works at the register, and a distributor willing to carry it.
As your Midwest bakery broker, we know how buyers set the sweet baked goods section and what they need to see before they make room. We already represent bakery lines like The Brownie Baker, and we bring the same relationships with retailers and distributors to every brand we take on.
Pick the right format
Individually wrapped singles, twin packs or multi-packs: we match your product to the format and price point that fits each c-store set.
Plan for shelf life
Code dates drive everything in this category. We help you plan ordering, rotation and pull dates so stores sell through instead of writing off stale product.
Secure distribution
We bring your line to the wholesale and direct-store distributors that serve c-stores and build the case for carrying it.
Sit next to the coffee
Counter trays, shippers and pairing displays that put your product beside the coffee station and the register, where the decision gets made.
What kinds of baked goods do you represent?
Shelf-stable sweet baked goods sold in c-stores: snack cakes, brownies, bars, cookies, pastries, muffins and similar items, in single-serve and multi-pack formats.
How do you handle shelf life?
We build ordering and rotation around your code dates so distributors and stores carry the right amount. That keeps product fresh on the shelf and keeps write-offs down.
Can a small bakery compete with the national snack-cake brands?
Yes. Buyers look for items that add something the big brands don’t: a better ingredient story, a bigger portion, a regional favorite. We help you make that case.
What margin do retailers expect?
Your pricing needs to leave room for distributor and retailer margin while landing at a shelf price shoppers will pay on impulse. We help you model it.
Our team of experts is ready to collaborate with you and provide the personalized attention and strategic guidance you deserve to achieve your sales goals. Contact us today to learn more about how we can help you take your product to new heights!