CPG Broker

Midwest tobacco product broker

As a trusted midwest tobacco broker, we’re committed to helping your brand succeed.

Cigarettes

Rolling Papers

Cigars

Smokeless Tobacco

OTP (Other Tobacco Products)

Why Align

Igniting your success

Crafting tobacco products with consumers in mind, you invest time and expertise into perfecting blends, flavors, and experiences that resonate with tobacco enthusiasts. The team at Align Sales Group recognizes your dedication to delivering high-quality products in the strictly regulated and competitive tobacco market. As your trusted tobacco broker, we share your commitment to excellence and are here to provide the personalized attention and strategic guidance you need to thrive.

With a deep understanding of the industry, including the latest trends and consumer preferences, our team of experts at Align Sales Group will help you develop a winning strategy that sets your tobacco brand apart from the competition. We specialize in negotiating prices and contracts with retailers, ensuring your products reach the shelves and capture the attention of discerning customers. Leveraging our extensive network of key decision-makers and buyers in stores across the Midwest, we can enhance your market penetration and brand recognition.

By the numbers

The tobacco opportunity in c-stores

The size of the OTP category in c-stores, which represented 8.5% of in-store sales in 2025.

Packaged beverages and OTP were the only two merchandise categories that outpaced inflation through June 2025.

More than half of cigarette smokers also use other nicotine products, per data shared at the 2026 NACS State of the Industry Summit.

Sources: NIQ and NACS State of the Industry via NACS Magazine, August 2026; NACS, November 2025.

01

Start with compliance

Age restrictions, state and local rules and FDA requirements shape everything. We make sure your products and programs meet them.

02

Understand the backbar

We identify where your products fit in the set and what retailers are trading out to make room.

03

Build the program

Retailer incentives, pricing and promotions that fit each account and remain compliant.

04

Track and adjust

Sales reporting and store-level follow-up to keep your products stocked and visible.

What tobacco categories do you represent?

Cigars, smokeless and modern oral products, accessories and other adult tobacco items, subject to state and federal regulations.

What’s driving growth behind the counter?

Smokeless and modern oral nicotine products are growing, while cigarettes decline. Retailers are rebalancing backbar space accordingly.

How do you handle compliance?

We follow federal, state and local rules and work only with retailers and distributors licensed to sell tobacco products.

Do you sell tobacco in all 15 states?

Availability varies by product and state regulation. We’ll review your line and tell you where it can be sold.

Enlisting the expertise of a trusted tobacco broker like Align Sales Group will revolutionize your business strategy. Contact us today to learn more about how we can help you take your brand to the next level!

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